The new shopping website utilises Salesforce Commerce Cloud and intends to provide a seamless shopping experience for customers.
The newly renovated and relaunched Saks.com features enhanced core functionality, an improved site speed across desktop and mobile as well as enhanced search capabilities. All of these features have been utilised to improve the customer shopping experience, and the new site offers the best curated assortment.
The new site also allows customers to add items directly to their Wish List. The site also features a ‘Complete the Look’ section and a ‘New Arrivals’ section as well as a ‘Designer Spotlight section. Additional options are also available including BOPIS, or Buy Online, Pick Up in Store, Same Day Delivery, Pre-Order and Currently Available.
“As luxury consumer shopping habits evolve, Saks is meeting our customers where and how they want to shop and experience the best in fashion and beauty. With that, we are making strategic investments across all channels – including our online experience – to solidify our position as the go-to luxury shopping destination,” comments Emily Essner, Chief Marketing Officer at Saks Fifth Avenue.
