The Spanish-based label has permanently closed all of their locations across Italy.
Bimba Y Lola entered the Italian market in 2018 and had four physical stores located in Milan, Bologna, Florence and Rome. The company says: “We are still present in the online channel and we hope to reopen stores in a few years, if the general situation recovers.”
The store closures across Italy are part of the brands readjustment strategy for its international network. Despite the store closures across the Italian market, the company has entered two new markets: Ukraine and Uruguay. The brands international store network continues to be an important sector of the company with sales outside of the Spanish territory accounted for 33 per cent of the total.
