Tbilisi Outlet Village, a 20,000sq m GLA development near the capital of Georgia, is officially being launched this week at MAPIC Digital. The project is the first outlet at the crossroads of Europe & Asia.
The first outlet in the region, it is developed by Georgian Outlets & Resort Group in close collaboration with TORG – The Outlet Resource Group. Construction is scheduled to start before the end of the year with an opening of Phase 1 – making up 12,500 square metres and 70 units – planned to open in spring 2022.
Tbilisi, dubbed the fashion capital of Eastern Europe and one of the global trendsetters, will bring together the most exciting international and Georgian brands in its highly awaited outlet village. With its strategic location south east of the capital, it benefits from a strong catchment made up of Tbilisi’s 1.4 million population and a significant number of cross border travellers from Azerbaijan, Armenia, Russia and Turkey. Tbilisi Outlet Village is expected to attract more than 7 million visitors in its first three years alone.
Guram Tsanava, Founding Partner and CEO of Georgian Outlets & Resort Group, comments: “We are proud to be launching the very first outlet village in this region. Since we started talking to a select group of distributors here in Georgia this summer, reactions have been fantastic – we already have 30 percent of GLA pre-leased with plenty more exciting brands in the pipeline.”
Robert van den Heuvel, Leasing Director and Partner at TORG Europe adds: “We have leased many schemes over the years, but we have rarely seen such an overwhelmingly positive and enthusiastic response within such a short amount of time. Tbilisi is definitely ready for an outlet – we know this from a series of surveys conducted in February this year, where the outlet concept received a 9 out of 10 rating.”
Dan Innes, Founder and Managing Director of London-based PR and marketing firm Innesco, adds: “The Tbilisi Outlet Village is bringing premium Outlet shopping to an entirely new geography and audience. We are looking forward to presenting the project to a wide audience at MAPIC Digital this week, where we will not only showcase the project as part of the online exhibition space, but also present it during the virtual outlet conference.”
