Six and Sons have collaborated with UK Department for International Trade to launch a curated pop-up dedicated to 23 sustainable and independent British brands making a first entry into the Dutch market.
The innovative pop-up will highlight brands and products with a clear sustainability ethos; using recycled materials, providing an alternative to plastic, having CSR efforts or using environmentally sustainable sources. The brands offer products in categories ranging from food and drink, fashion, skincare, accessories and homewares, and each has a story to tell focusing on helping save our planet. The pop- up is a showcase to build awareness and provides a great chance to meet exciting new brands from all over the UK.
Ilona Taillade, co-founder of the Six and Sons, said: “With this first concept, Six and Sons has created a blueprint for a pop-up dedicated to sustainable brands entering new markets, offering a low risk and economical kick-start that avoids burdens such as rent or local banking arrangements. It acts as a gateway for brands to enter and test a new market, and crucially helps to raise brand awareness among both consumers and potential buyers and distributors.”
The innovative pop-up will run for six weeks at its flagship store in Amsterdam.
