The Sainsbury’s owned brand is set to close its Tottenham Court Road store and its Finchley Road store with plans to relaunch in Sainsbury’s and Argos.
The closure of the stores will see Habitat set to become Sainsbury’s main home and furniture brand with Habitat ranges set to be available in Sainsbury’s and Argos stores as well as online via Argos and Habitat’s website. Currently, the brand is trialling a small collection that will replace all products in Sainsbury’s stores with a plan to roll these out from Spring 2021 with the full range being released before the end of the year.
In an effort to replace the brands Tottenham Court Road store, Habitat store in Westfield, Brighton and Leeds are expected to relaunch as showrooms alongside the roll out of the new collection in Spring next year. As well as this, the brand is trialling a video consultation service that allows customers to be connected to in-store experts.
Sainsbury’s Trading Director for Clothing, Home and Furniture Rebecca Hitchings has commented that the firm plans to bring all of home and furniture under the Habitat brand.
