BWX Ltd, Lulu Guinness and Orlebar Brown have signed up as new clients to the platform.
The new partnership will see the three beauty and fashion brands benefit from bespoke direct-to-consumer solutions that support their international growth and expansion strategies across a number of global markets.
THG specialises in taking brands direct to consumer and the technology platform will work with Orelbar Brown, luxury swimwear brand to expand its presence in Japan, China and South Korea. THG will assist Australian wellness and beauty business, BWX to drive its direct-to-consumer strategies for its brand portfolio consisting of Sukin, Andalou, Naturals and Mineral Fusion into Europe, Asia-Pacifc, and North America. British Brand Lulu Guinness will focus on growing its direct-to-consumer audience in Japan.
Founder, Chairman and Chief Executive Matthew Moulding commented: “Each of our brand partners offers something unique to their audiences, yet they are united in recognising the power of THG Ingenuity and the potential gains our platform can bring to their growth models.”
