The Virtual Beauty Room is an alternative and innovative approach that will allow customers to receive expert advice whilst Debenhams stores across the UK are closed.
Customers are able to book one-to-one virtual consultations on its website skincare brand Shiseido and make-up brands Givenchy and Bare Minerals. Weekly masterclasses will also be hosted by a number of beauty brands and beauty experts via the brands social media platforms.
Steven Cook, Debenhams’ co-chief executive and managing director, said: “During these challenging times, health, beauty and wellbeing are more important than ever before. We wanted to ensure that our customers could still have access to our beauty experts to support them with all their beauty needs without having to leave home. That’s why we have introduced the virtual beauty room and we are delighted to be able to deliver free of charge consultations and masterclasses from some of the very best beauty houses across the globe.”
