The company has inked a deal with Itochu Corporation to expand the American group’s premium heritage brand Farah into Japan.
Farah is an historic label founded in Texas in the 1920s by a Lebanese immigrant Mansour Farah, which was known for supplying the US Army, but has latterly gained a following among urban hipsters. Relaunched in the UK in the 1970s, Farah won cool status after its slim hopsack trousers were adopted by Mods, Rude Boys and Casuals.
“Today, the golden ‘F’ continues to be a badge of honour amongst creative professionals and opinion leaders. In a market where brands with heritage often look backwards, Farah looks to what is happening today in order to stay relevant,” said the Perry Ellis group in a release.
“As we celebrate our centennial anniversary, we are very excited to announce this collaboration with a powerful, global partner like Itochu. This agreement complements our work together across other brands and markets,” said Oscar Feldenkreis, CEO and President of Perry Ellis International.
