The jewellery company has announced plans to build an e-commerce platform following the recent surges in online shopping.
Shifting their focus from a wholesale approach of selling jewellery based on weight in traditional gold souk markets, the Saudi Arabian jewellery company intends to build an e-commerce platform that takes advantage of the surge in online shopping. The platform will sell gold jewellery by piece at affordable prices.
As well as this, the retailer said that it intends to focus on developing new brands Miss L and L’azurde Instyle in the Saudi Arabia and Egypt retail markets. The Miss L collection will also have a dedicated e-commerce platform.
The company commented: “This follows the company’s efforts to diversify and expand its revenue streams by adding new brands and entering new channels to address the latest changes in consumers’ preferences, shopping behaviour and the high gold price level.”
