The experiential store offers digital and physical elements to compliment the ever-shifting consumer behaviours and interests.
The heart of the new store is the MyGlammXO Beauty Creator Booths – a concept that allows content producers to utilise a private space to create updates for their social media channels. The booths are fitted with the latest technology to enable a seamless experience.
The Glamm Zone is an area in the store where experts are on hand to give advice and chat about questions, and the products. The Glamm Stage is a platform to learn about the beauty products and offer whilst exploring the latest beauty trends and ideas.
Darpan Sanghvi, Founder and Chief Executive Officer, My Glamm, commented: “It is an experience that sums up the idea of co-creation and artistic work between a brand and a consumer. The whole idea is to blue the stereotypical beauty concepts and redefine them with the latest technology that is socially distant yet digitally connected.”
