The partnership will see as many as 250 Sainsbury’s store stock Patisserie Valerie goodies from December 2.
The French-inspired bakery chain is set to offer 14 of its best-selling cakes and patisseries in select Sainsbury’s stores. This is a considerable deal for the chain considering that they fell into administration last year, later being rescued by Irish equity firm Causeway Capital Partners (CCP) for a total of £13M.
James Fleming, Patisserie Valerie Chief Executive commented: “Both Patisserie Valerie and Sainsbury’s are brands that are much loved and trusted by UK consumers. In bringing our range exclusively into Sainsbury’s stores and online to their customers, we are excited to build on that trust with our high quality, handmade cakes and patisserie.”
