Saks Light Up Fifth Avenue is a reimagined ten-storey-tall theatrical light show encompassing the brands iconic holiday window and display.
Saks’ legendary window display is synonymous with the holiday season in New York and despite this year’s exceptionally hard and difficult circumstance, 2020 in no exception. The theme for this holiday season is ‘This is How We Celebrate.’ which takes a look at the importance of spending time with loved ones. The centre six windows of the department store depict people celebrating at different iconic locations across New York, including a musical celebration on Broadway in Times Square.
Although Saks Fifth Avenue reveals their iconic Christmas windows each year, the additional of the light show is new this year, and features a dazzling display of LED lights on the façade.
Saks Fifth Avenue President and Chief Executive Officer, Mark Metrick, commented: “At Saks, it is our priority to create unique and memorable experiences that connect with our customers in a meaningful way. We recognise that celebrations during this time will take many forms. As such, this holiday season, more than ever, our customers are looking to Saks for the fun and escapism for which we are known.”
