Over 30 retail brands from across King’s Cross and Coal Drops Yard have united to launch a call to arms in support of Britain’s much loved shopping streets and retail destinations.
The United We Shop Campaign is a new initiative which aims to encourage Londoners to ‘shop physical’ in the crucial run up to Christmas. It asks shoppers to act now to protect the world-class retail community not only in King’s Cross but also across London and the UK. United We Shop aims to celebrate the joy, atmosphere, personal interactions and engagement that can only be experienced when shopping in store.
From December 3, the community of retail brands in King’s Cross and Coal Drops Yard will be hosting exclusive offers including up to 40 per cent off selected items for purchases made in store as well as gifts with purchase and ‘only-in-store’ initiatives to get Londoners shopping again.
James Rayner, Retail Lead at King’s Cross, comments: “The UK government implemented the Eat Out to Help Out scheme earlier this year as a result of the pandemic and as yet no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until now. Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation’s shops alive.”
Retailers taking part in the four week initiative include American Vintage, APC, Beija London, Blackhorse Lane Ateliers, Botanical Boys, Cissy Wears, Earl of East, Joseph Cheaney & Sons, Manifesto, Maya Magal, Nike, Paul Smith, Radio Hair Salon, Roseur, S120, Samsung, SpaceNK, Sweaty Betty, Tom Dixon, Tracey Neuls, Twiin, Wolf & Badger and Boutique by Shelter. Each store will offer a different incentive designed to entice shoppers in store.
