The campaign has been designed as a strategic enabler to enhance the expected winter inbound tourism resurgence into the emirate.
Following the major success of its summer season shopping promotion, Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has revealed plans for Abu Dhabi Shopping Season – a brand-new, destination-wide winter retail campaign.
Abu Dhabi Shopping Seasonwill run December 10 to February 14 2021 and encompass winter festive sales and rewarding promotions across thousands of stores, new collection launches, only in Abu Dhabi shopping experiences across fashion, beauty, lifestyle categories, and exclusive discounts in malls across the UAE capital, Al Ain and Al Dhafra.
“Arriving on-the-back of a summer retail campaign that leveraged successful public-private partnerships to generate record sales and growth of 31 per cent versus last year, our brand-new Abu Dhabi Shopping Season is poised to further boost the emirate’s diverse retail sector as we ready to re-welcome visitors from our largest international source markets this winter,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing, DCT Abu Dhabi.
