Sloane Stanley has announced that Gong will be opening their first retail pop-up at Kings Road along with Antique Modern Mix, who are opening a showroom pop-up.
Founded 21 years ago, Gong started as a retail brand on Portobello Road and Fulham Roadbut moved to specialise in wholesale within the decoration industry. Deciding to build upon these retail foundations, the business have taken the investment for trade shows that were cancelled due to Covid-19 to open a retail store showcasing new collections and offering discounts on discontinued stock. Targeting the Chelsea community, the store will be the retail addition to the brand’s wholesale portfolio which also includes a Maida Vale studio.
Mid-20th century furniture and period antiques specialists, Antique Modern Mix, have been trading continuously in a pop-up focused showroom since August. The family run business has embraced a flexible approach to retailing weathering the changing restrictions, establishing an online presence selling via their website and on platforms such as Etsy, 1st Dibs and Vinterior. Whilst the showroom displays products and house inventory, showcasing the best original pieces of 20th century design created by famous designers and architects with an eclectic mix of antiques and decorative items which illustrate the team’s interior styling skills.
