The world-renowned British toy emporium has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown.
Located at 148 Midsummer Arcade for four months, the 2767sq ft unit is home to Hamley’s immersive toy wonderland, housing a selection of games, puzzles, arts and crafts from brands such as Lego, Barbie and Playmobil – including the iconic Hamleys Teddy Bears. The store also stocks Hamley’s own exclusive toy collections. With something for all ages, Hamleys at centre:mk features expert toy demonstrators and exciting in-store appearances from much-loved characters to create an immersive experience for customers.
Kevin Duffy, centre:mk Centre Director, commented: “centre:mk is continuing to thrive despite current conditions, and it is brilliant to announce another new brand has opened with a first in the region.”
Mr. Sumeet Yadav, Chief Executive Officer, Global Retail Business, Reliance Brands Limited, commented: “We are delighted to share the unique Hamleys experience with all those who visit us in our newest location at centre:mk.”
