More than 1 million new customers have joined Zalando during Cyber Week, surpassing last year’s new customer record.
As well as growing their customer base, the company also grew their Gross Merchandise Volume (GMV) by about 35 per cent compared to the same period last year.
“Our number one priority for this year’s Cyber Week was ensuring the health and safety of our employees while delivering the best customer proposition across assortment, digital experience and convenience. Cyber Week 2020 was another milestone for our platform strategy, as the share of Partner Programme increased strongly,” commented David Schneider, Zalando Co-CEO.
The company recorded that during Cyber Week around 7500 orders were placed per minute at peak times.
