The leading interactive fitness platform has today opened its latest retail showroom in Harrods.
Located on the fifth floor in Harrods’ technology department, the space will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread. Set within a premium environment, the space incorporates private trial rooms, as well as a main area all set up for product demonstrations.
To complement the experience, consumers will be able to shop the latest Peloton apparel and accessories, including a selection of items that will be exclusive to Harrods’ customers at launch in the UK.
Kevin Cornils, Managing Director, International for Peloton, commented: “We’re excited to be opening our latest showroom in Harrods. Peloton offers a unique combination of the best-in-class hardware, software, content and community, which our Members can experience from the comfort and convenience of home. Our retail locations, now including Harrods, are a great way to experience our portfolio of connected fitness products in person and to learn more about the Peloton brand.”
Annalise Fard, Director of Home, Beauty, Fine Jewellery and Watches at Harrods,added: “With the surging demand for at-home workouts, our customers now have access to a much-needed upgrade that suits their individual lifestyles and fitness goals. The launch of Peloton at Harrods has introduced an impressive collection of exercise bikes and treadmills to our customers, showcasing state-of-the-art in-built fitness technology, quality design features and access to a driven community of fitness-lovers, elevating their workouts from the comfort of their homes.”
