Located at China World Mall in central Beijing, the Vogue Café Beijing is Condé Nast’s first branded property venture in China.
The café has opened under a license agreement with Beijing Sycamore Seed Advertising & Media Co Ltd, and forms part of a wider partnership with future café openings planned, the second being in Shanghai in 2021.
Vogue Café Beijing, spread over 400sq m features two elegant dining rooms and a feature cocktail bar. In keeping with Vogue Cafés globally, striking images and covers from the archives of Vogue are featured on the walls. Head Chef Jack Yao has created an exclusive menu that blends influences from Italian and Asian cuisine accumulating in a unique dining experience.
“Beijing’s rich culture and long history paired with the constantly evolving restaurant scene makes it one of the most enticing cities in China, which is why Condé Nast is thrilled to open the country’s first Vogue Café in the capital,” commented Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast.
