Being carried out with local charity Dragon Hall Trust, the funds raised will be used to provide support to the local community.
In line with the latest government restrictions, Seven Dials’ streets will safely come to life with a live window display, festive acoustic music, and bespoke restaurant offerings, complementing the atmospheric display of Christmas lights throughout the open-air destination.
All activity will drive funds for chosen charity partner Dragon Hall Trust, which supports those who are disadvantaged in the surrounding West End community including the vulnerable and elderly, children and young people, as well as those in quarantine or shielding during the holidays.
‘Seven Dials Unplugged’ live acoustic music series will also make a return in the lead up to Christmas. Performances will be limited to 15 minutes and take place simultaneously throughout the destination, encouraging visitors to move through Seven Dials interconnecting streets and adhere to social distancing guidelines.
With the reopening of retail and hospitality across the destination, many of Seven Dials restaurants will be getting into the Christmas spirit, including Seven Dials Market which will be hosting cheese fondue and wine nights, bottomless brunch, seasonal dishes and cocktails, topped off with festive markets and carols. Chick N Sours, The Barbary and Apple Butter are amongst the other operators welcoming back visitors with festive menus and outdoor seating.
Karen Baines, Head of Group Marketing & Communication at Shaftesbury commented on this year’s plans: “We recognise that it has been a very difficult year for everyone, which is why we are more delighted than ever to announce the range of Christmas festivities taking place in Seven Dials this year. There really is something for everyone to enjoy.”
