The new website provides customers with an engaging platform utilising a sleek, highly visual display coupled with industry-leading technical enhancements.
Consumer preference continues to shift, with online shopping remaining a preferred option for many. New Balance’s new website was designed and built by Deloitte Digital and is powered by Salesforce Commerce Cloud, meaning that the website operates 35 per cent faster than the previous version.
The new digital flagship also utilises an all-new Running Shoe Finder technology that has been developed to mirror the personalised in-store shopping experience that many customers expect.
Damien Leigh, Senior Vice President of Direct to Consumer for New Balance, commented: “Our customer is at the core of every decision we make. When we decided to move our flagship store online, it was imperative that the shift not only maintained but improved upon the level of service we strive to provide for each and every athlete.”
