The company has noticed customer’s desires to connect with their loved ones in the midst of the global pandemic have resulted in a rise in sales of their personal cards.
The company has already opened a new corporate Gold Crown store in November and has plans to relocate another store in Regina come February. Another store in Mississauga will be relocated to a much larger space.
Hallmark already operates 106 stores across Canada, 73 of these are traditional stores where it has Hallmark on the bulkhead while the other 33 boasts Gold Crown departments, a new concept launched a few years ago which has been met with great success.
The company has partnered with Rx Drug Mart stores in Canada with this new concept. Michelle Smye, Vice President, Product Solutions & Independent Retail for Hallmark commented: “They’ve been a really terrific partner for us. They were just named the number one top growing company in Canada by the Globe and Mall’s Report on Business and we’re thrilled because they’ve positioned Hallmark as their partner of choice in differentiating their stores in the marketplace.”
