The exclusive brand experience will be housed at the Power Station of Arts in Shanghai, and will be available from December 19 2020 to January 17 2021.
Titled ‘Valentino: Re-Signify Part One Shanghai’ this new brand experience highlights the importance of the Asia market to the luxury brand, who opened another flagship in Beijing at the end of 2019.
The experience, which will be curated by Mariuccia Casadio and Jacopo Bedussi with a setting by Kennedy London, is an interactive multimedia path through which Creative Director Pierpaolo Piccioli intends to continue his passions for the brand. The experience will mix couture and streetwear, high and low, punk and bourgeois to attract new audiences to the brand.
Piccioli intends to make the brand more inclusive whilst also keeping its historical characteristics firmly at the heart of the company. This concept is driving the company and is creating the basis for its stylistic-conceptual and pragmatic future.
