The brand’s store at DLF Avenue Mall in New Delhi provides a convenient shopping experience whilst immersing itself in culture.
Desigual is notorious for the use of bright and bold colours in both their products and in-store design – this new DLF Avenue Mall store continues to boast the brands ethics through the design which provides wide, comfortable and bright spaces contrasting against white walls. The furniture used in the store both creates ample space and facilitates transitions between store categories. A selection of coloured plants and neon lights are also utilised in store.
Taruna Varma, Business Head, Desigual India, commented:” The new elements and materials used for our store – plaster works, hardwood floors and tables with different colour tones, modular furniture, texture perimeter decoration, and vertical gardens – bring out our brand’s ethnic style.”
The new store has been opened in partnership with fashion brand Tablez India and is the brand’s second location at DLF Avenue Mall.
