The launch signifies the American luxury jewellery brands first official brand store in Korea.
Kakao will be the very first shopping mall selling Tiffany products online, the move comes as Tiffany wants to reach a younger target audience and also engage with customers who do not have easy access to a physical store location.
Currently, there are around 100 luxury brands operating on Kakao’s online platform, including the likes of Gucci, Yves Saint Laurent and Balenciaga and Chanel, who is only selling beauty products. Tiffany will initially introduce 60 products via their online boutique, including a number of best sellers such as the Tiffany T1 Bracelet and the Tiffany T Smile Pendant. Any products purchased on Kakao Talk can be repaired or cleaned at any Tiffany stores in the country.
“We are planning to introduce new products every year in collaboration with Tiffany. We will continue to expand our lineup of luxury products,” commented a Kakao spokesperson.
