The omni-channel fashion retailer has debuted in Indonesia, with their first store location at Central Park Mall in Jakarta.
The new store embraces sustainability and utilises sustainably-produced components with 90 per cent of the waste produced in store every day recyclable. As well as the brands usual range, the store also offers a selection of exclusive collections including the collaboration with Thai designers Milin Yuvacharuskul and Pomelo’s collaboration with Barbie.
Customers can utilise the Tap Try Buy feature, which allows them to shop online, try on in store and only pay for the items they would like to keep.
Anders Heikenfeldt, Chief Retail Officer at Pomelo, commented: “We look forward to expanding our offline footprint to even more customers across Indonesia over the coming months.”
The store opening comes as the brand continues to expand across Southeast Asia.
