The new Nike Virtual View feature allows customers shopping from home to virtually view how an item fits.
Nike is partnering with Omnivor, the pioneer of 3D holographic content. Nike is tapping into Omnivor’s Holograms for Retail, providing homebound shoppers the opportunity to better understand how products fit. The Nike Virtual View feature at Finish Line and JD Sport allows shoppers to select a hologram that matches their size and body type, effectively building a virtual dressing room in shoppers’ living rooms. Not only is Nike able to offer its shoppers a unique omnichannel shopping experience, but these customers purchase more products, return fewer items, and almost half of shoppers returned to the feature more than once.
With initial support from Nike, the Holograms for Retail product is poised to overhaul virtual commerce by enhancing the interactive buying experience.
“The Covid-19 pandemic has expedited an overwhelming consumer preference shift toward digital options. While many of these traditional behaviours may return, many of the developments made today will be with us forever,” commented Adam Kirk, Chief Executive Officer and Founder Omnivor.
