The Hotels Group has signed a franchise agreement with Siamese Asset to bring their iconic Crowne Plaza brand to Bangkok.
The announcement signals the first time IHG has completed a franchise agreement in Thailand, as they expand their relationship with long-term partner Kew Green, a franchisee of more than 40 hotels in the UK. Kew Green have undertaken a joint venture with experienced real estate developer Siamese Asset to bring the milestone arrangement to fruition.
Crowne Plaza Bangkok Rama 9 will be located in a mixed-use development – Siamese Rama 9 – which features high-end apartments, office space and a mall. The hotel will showcase the Crowne Plaza brand’s focus on the era of connection and productivity, enabling guests to seamlessly move between work and downtime. It will welcome leisure and business travellers alike, with a choice of dining outlets, meeting rooms, a fitness centre, swimming pool and picturesque rooftop garden.
Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said: “This project is the first of its type for IHG in Thailand and made possible by working with Siamese and Kew Green, who bring together the expertise of one of our long-term partners, Kew Green, and local real estate experts, Siamese Asset.”
