The pair have announced a five-year multi-market plan which will see the rollout of the MENA region’s first ever Disney store ‘Shop-in-Shop’ concept.
Alshaya Group is a multinational retail franchise operator, currently operating close to 100 brands in a number of regions including MENA, Russia, Turkey and Europe with thousands of stores, cafes, restaurants and leisure destinations. This new agreement with Disney gives Alshaya exclusive rights in the Middle East to open Disney store Shop-in-Shop locations, in which customers can purchase a curated selection of Disney store products including consumers, clothes, toys, collectibles and home goods.
The products will become available from mid-next year across Alshaya-operated Debenhams and Mothercare stores, and online through the stores’ e-commerce sites.
John Hadden, Alshaya Group Chief Executive Officer, commented: “We are very pleased to welcome Disney, one of the world’s most recognisable brands, as an Alshaya Group brand partner. We look forward to developing a strong and close relationship with the company as we bring the much-loved Disney experience to our customers.”
