Blue Banana Opens First Physical Store

The textile company, which is exceptionally popular on social media, has launched a physical store in Madrid.

The new store is divided into three areas with the first being a digitised corner that introduces customers to the DNA of the company and allows guests to make purchases online. The second area displays the firm’s flagship products including tshirts, sweatshirts, hoodies and sweatshirts. The third area is dedicated to signature garments including the Jambo coat.

After four years in the digital field, the firm is now committed to their new omni-channel strategy.

“We were born making noise, revolutionising and connecting with people on Instagram. At the moment we are venturing with a physical store to be able to continue connecting with our community in a more personal way,” commented Juan Fernandez Estrada, Co-Founder.

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