Frasers Group has announced that they will be opening three new flagship locations throughout 2021.
The three stores will be located in Liverpool, Sheffield and Leicester – with the Sheffield and Leicester locations occupying an area of around 30,000sq ft and housing a beauty hall, ready-to-wear collection and restaurant offerings.
The Liverpool store will be located on Parker Street and occupy an area of 120,000sq ft over seven storeys. This store will feature a beauty destination, rooftop restaurant and leisurewear, activewear and sportswear along with a fitness studio.
Michael Murray, Head of Elevation at Frasers Group, commented: “We recognise Liverpool as a powerhouse of culture and style – it’s a symbiotic home for Flannels. While the idea of the ‘regional divide’ is dead, we recognise that communities are welcoming exciting, much-needed additions to their high streets with open arms.”
The flagships will be designed by Argent.
