The travelling showroom will first open in La Maquinista in Barcelona and will be located here until the end of March, before opening to Parquesur in Madrid; both centres are owned by Unibail-Rodamco-Westfield.
The new Dyson stand is located on the first floor of La Maquinista in the Plaza del Reloj, which is one of the busiest areas in the shopping centre. The stand boasts the best of the brand including their latest cordless vacuum cleaners and hair care products. Customers will be able to consult with Dyson experts, who can provide detailed analysis of the products and also demonstrate how they work.
The stand is not a dedicated sales area, but instead is dedicated to testing the latest products and finding out the latest brand news.
The shopping centre, which is celebrating its twentieth anniversary this year, is dedicated to providing new spaces and experiences for their customers.
