The company, which already owns Bass Pro Shops, Cabela’s and White River Marine Group as well as a collection of nature-based resorts, is expected to close the deal in the second half of 2021.
Great American Outdoors Group will acquire Sportsman’s Warehouse for $18.00 per share in cash. The acquisition will see Sportsman’s Warehouse able to expand their online and in-store offerings whilst also offering Great American Outdoors Group ‘low price guarantee’ which promises customers low everyday prices on its full assortment.
Customers can expect new offerings from the brand including access to the world’s largest selection of premium fishing tackle, the largest selection of premium hunting gear and the world’s leading boat brands, side-by-sides and ATVs.
Sportsman’s Warehouse Chief Executive Officer Jon Baker, commented: “We are excited to be joining the Great American Outdoors Group. This merger brings together the greatest brands in the outdoor industry. As we look to the future, the combined entities provide our passionate associates with greater opportunities to serve the outdoor enthusiasts.”
