The beauty brand has launched its third store at the Oberoi Mall in Mumbai, and this is the sixth store launched during the Coronavirus pandemic.
With an area of 350sq ft, the store will feature a number of products that are the best picks in categories covering Lips, Eyes, Face, Nails & Skin that allows customers to enjoy an array of over 450 beauty and makeup products. The store is fitted with video screens and other visual merchandising tools to assist in customers choosing their produce.
Vineeta Singh, Co-Founder and Chief Executive Officer, commented: “According to our research, almost 60 per cent of SUGAR’s customers prefer to shop in brick-and-mortar outlets as they still crave that in-person interaction with a beauty advisor and the touch and feel experience that a store can provide. Keeping these factors in mind we launched our third brand-owned outlets in Mumbai and don’t plan to stop our on-ground expansion.”
Sugar Cosmetics continue to be one of the fastest-growing beauty brands across the country.
