The brands ever-popular Goodmove range will include womenswear, kidswear and menswear as customers continue to focus on casualwear.
Goodmove launched at the start of 2020 and has been incredibly popular with women looking to work out in style during the pandemic. In a recent survey of M&S customers one in four had bought activewear from M&S in the last year.
For 2021 M&S is backing the popular products like printed leggings with bigger buys and introducing new products as it continues to innovate for customers. Amongst the new products in the inclusive collection (available up to size 24) is M&S’s first flexifit sports bras.
Launching Goodmove in kidswear in early January is part of M&S’s continued kidswear strategy to move its product offer from more “special occasion” to “everyday.”
The menswear Goodmove offer sees the activewear range for men increase at M&S with a more focused & cohesive range. It comes as 47 per cent of men say they will be purchasing activewear in the next three months (a higher proportion than women).
