The American footwear brand has opened their third Grandshøp concept store in Tokyo.
Located in the Harajuku district, the new two storey 165sq m digitally focused store is set to become the brand’s new flagship store. The store is ‘centred around human connection and enabled by technology’ the company said in a press release.
The store houses the brands footwear and lifestyle products and provides a number of opportunities for customers to innovatively engage with the brand. Their new selfie station features a lighted mirror and is a key way for the brand to maximise their digital reach across social media.
“The Cole Haan brand has been growing internationally for the past several years, and is now sold in more than 60 countries. Yet Japan holds a special place for the Cole Haan brand as we’ve been there for more than a quarter century.
It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world – Harajuku district’s Cat Street in the heart of Tokyo. The Grandøp showcases our revolutionary collection of innovative performance lifestyle products,” commented David Maddocks, Brand President, Cole Haan.
