The partnership will see Bluebell Group distribute Vivetta, with the intention of strengthening the brand’s presence throughout Japan.
Founded in 2009, Vivetta is an Italian fashion label offering a feminine rock and roll feel to their collections. The Asian market continues to be an important region for the brand and the new distribution agreement with Bluebell Group will see the brand grow their presence in Japan.
Bluebell Group is a pioneer in the introduction and operation of luxury brands in Asia. The new partnership will see the group support Vivetta through omni-channel distribution strategies, both wholesale and retail, as well as related marketing and communication activities.
Vivetta Ponti, Creative Director of Vivetta, commented: “We are excited to join the Bluebell Group portfolio of prestigious brands for Japan, a country which fascinated me and has always been an incredible source of inspiration. With the support and the expertise of Bluebell Group, we are confident to share the vision of Vivetta.”
