The data transformation initiative has been launched as part of a customer-centric strategy to benefit retailers across its entire asset portfolio.
Nakheel Malls, the retail arm of master developer Nakheel has partnered with Artefact in their journey to a digital transformation. The partnership will use machine learning algorithms and AI-enabled data products, to provide key insights to more than 3000 tenants by studying retail habits including purchases and customer experiences.
The five-year partnership will aim to introduce retailers to new solutions that will allow them to respond quickly to an ever-changing environment.
Omar Khoory, Chief Hospitality and Assets Officer, Nakheel Malls, commented: “In today’s digital era, it is more critical than ever to provide relevant data analysis to assist retailers and enhance our offerings to consumers. We are proud to partner with Artefact in this digital transformation and to embark on a realistic, empathic journey that will enable us to further understand our customers’ need s and provide our retail partners with in-depth analytics to support their business growth.”
