The new app was designed by Work + Co and hopes to bridge the gap between the in-store and online experience.
Customers create and manage a profile and explore the app which features thousands of shoppable images that are set to inspire different room designs. Upcoming plans state that product ratings and reviews will soon be incorporated into the app along with improved search capabilities.
The app has been described as “a true virtual companion to the Ikea store experience,” by Umesh Sripad, Chief Digital Officer at Ikea US.
The app has been launched in the hopes that it will unify Ikea’s digital strategy whilst also building on the company’s digital transformation. The brand witnessed a huge boost in their online sales, which accounted for 16 per cent of their overall sales in 2020, this heightened interest in online shopping has caused Ikea to speed up the release of the app.
