A.Lange & Söhne Launches First Saudi Arabia Boutique

The German luxury watchmaker has partnered with Attar United to open their boutique in Riyadh.

The new store is located on the ground floor of the Mode Al Faisaliah, which stands in the business district of Riyadh. Occupying an area of more than 85sq m, the new A.Lange & Söhne store is a welcoming and open environment, where customers can explore the brands luxury timepieces.

The heart of the store is The Experience Library, a case which presents a number of exhibits, telling the store of the brand, the manufacturing journey and the craftsmanship that goes into each piece.

Jean Bitar, A.Lange & Söhne Middle East, Africa and India Brand Director, commented: “The number of knowledgeable watch enthusiast and collectors in Saudi Arabia is continuously growing, as is the demand for our timepieces. We are especially pleased to have Attar United as a partner who whares our dedication to customer experience and our ambition to never stand still.”

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