Launching today, the innovative multi-brand platform will be a treasure trove of beloved BESTSELLER brands, trending pieces and relevant product curations.
The launch of the digital destination will see Bestseller.com take a step back and welcome a new and fresh aesthetic for customers. With a focus on community by delivering considered features, personalised content and inspiring product recommendations, The Founded will provide fashion choices for even lifestyle.
BESTSELLER Chief Executive Officer and Owner, Anders Holch Povlsen, commented: “The benefits of having strong partnerships with both established and new online partners are plentiful and we have therefore decided that our online store Bestseller.com should step back and make way for a new and exciting setup named TheFounded.com. We are excited about this collaboration and we are confident that our current Bestseller.com customers will like what they see.”
All current Bestseller.com customers looking for BESTSELLER products online, will be redirected from the Besteller.com website to Thefounded.com.
