The British household appliance brand has opened its first flagship store in South Korea at IFC Mall, in Seoul.
Occupying an area of 323sq m, the new Dyson Demo IFC Mall flagship is the first store to be directly run by the company since debuting in the market in 2018. The store boasts a collection of the brand’s home appliances and Dyson engineers or ‘experts’ will be on hand to assist customers in choosing the best products for them.
The store design utilises a sleek black as its base colour which is contrasted with white neon highlights and screens that are utilised to display the brand’s latest products.
Tomas Centeno, MD of Dyson South Korea, commented: “We want to offer a place where people can explore, test and try Dyson’s full line-up of technology, get advice and support on everything from their first demo store in South Korea. The demo store will offer the ultimate Dyson experience of our full products and services under one roof to choose the right product for you.”
