The athletics brand has transformed their Paris House of Innovation store to provide shoppers with an augmented reality challenge.
The store is now home to a digitally-enabled discovery centre where customers can interact with animated models of local wildlife and product innovation stories via AR markers and QR codes that are located throughout the store.
The brand also provides customers with a gaming component to the experience by providing an interactive map and checklist that tracks each participant’s progress through a series of AR-based challenges. Upon completion, gamers will be rewarded with physical gifts.
According to Nike, before Covid-19 the brand would have provided a physical trialling experience at the Paris House of Innovation Store, however in the wake of the Coronavirus pandemic the brand has decided to drive engagement with brand content virtually thus ensuring that people are able to freely move throughout the space to discover content in a safe and Covid-19 compliant way.
