The brand’s new digital offering – The Fitting Room – will allow shoppers to get the very most out of their online experience.
The Fitting Room experience allows customers to find the products that fit them best through a series of questions that take into account lifestyle, body changes and fit issues. The offering utilises 3D animations, educational content and style preferences to ensure the very best personalised experience.
The new Fitting Room concept is an adaptation of the original Fit Finder quiz that was launched in 2016. Over 17 million women have used the Fit Finder quiz and the results of these have encouraged ThirdLove to introduce half-cup sizes.
Heidi Zak, the brand’s Co-Founder and CEO, said in a statement: “We created ThirdLove to provide a positive alternative to the traditional in-person bra shopping experience, in hopes of eliminating the frustration that often comes with trying to find your correct size.
We’re proud to continue to be a pioneer in the industry, launching the next generation of Fit Technology with 3D designs that transform the way you can shop for bras and underwear online.”
