Suitable for ages 3-12 years, the gender-neutral range consists of t-shirts, sweatshirts, long-sleeved tops, leggings and joggers.
The graphic collection, which has been created alongside licensee Bro Global Group, encourages a love of the planet, a message that has been reflected by the sustainable fabrics that has been used to create the collection. BCI Cotton has been used for the range and only water-based print techniques have been utilised.
Maxine Lister, Head of Licensing at Natural History Museum, says: “It has been a real pleasure to work with the team at Bro to develop this unique partnership with John Lewis. The team have really embraced our style guides and have used the assets to great effect. Crucially, they also understand our ambition to use sustainable fabrics wherever possible and have worked with us to bring this to life and inspire the next generation to embrace nature.”
The full collection is currently available online at John Lewis and will be available in 12 stores once retail is able to reopen from the current Covid-19 restrictions.
