Being developed by Delta Holdings, Ananas will be the first online retail platform dedicated to the Eastern Europe region.
The platform will cater to customers in the countries of Slovenia, Croatia, Bosnia, North Macedonia, Serbia and Montenegro and will bring together a large assortment of goods from a selection of the largest suppliers. It is anticipated that in the next five years the investment in Ananas will amount to €100M.
Delta Holding has a strong presence in the physical retail sector, and is one of the biggest retail real estate developers in the region, bringing projects such as Delta City and Delta Planet.
Marija Desivojevic Cvetkovic, Delta’s Vice President for Strategy and Development, commented: “With the financial strength and investment experience that Delta has, we are convinced that we can create a regional giant in online trade. Ananas will offer customers something never seen before in the regional retail market, which could only be compared with the biggest global online retailers like Amazon or AliExpress.”
