The Prada Symbols pop-up store has been opened in collaboration with IFC Mall and will feature the men’s and women’s SS21 collections.
The new pop-up store, which is enclosed by a glass structure, occupies an area of around 170sq m and is adorned with triangle motifs which are a nod to the iconic Prada logo. The store is characterised by a white and gold checked floor, transparent displays and mannequins.
The store is dedicated to a selection of bags, accessories and jewellery from the brand’s latest collection. The highlights include the Prada System handbag which features nappa leather with a stitched perforated motif to create a patchwork pattern; the Prada Cleo will be presented in new shapes and colours. The store will also feature the new Spazzolato cross-body bag which is made from brushed calfskin and is adorned with an enamel-coated metal triangle logo.
The pop-up will be available until March 14 2021.
