As digital sales continue to soar, Desigual has partnered with Global-e to make their online store available in as many as 108 new countries.
The key to Desigual’s new approach is incorporating franchisees into their online commerce model, which will allow each franchise to manager their own stock and co-exist between retail and digital sales whilst also taking complete management of orders and using the technological platform, thus strengthening their collaboration with the Desigual brand.
This expansion will be developed and launched in two stages – this month, Desigual will launch a pilot test in Slovenia and following the success of this, will begin a second phase in which the technology will be extended to all franchisees.
“Through this project, we can enter the Desigual.com store in those markets where we currently have no presence and in those where we are already present through franchises, we grant them autonomy so that they can manage this online commerce. Furthermore, it is a scalable project that allows us to combine our CRM system with the data provided by the customer during their purchase process ”, comments Jordi Balsells, Channels Strategy Director.
Once completed, the online Desigual store will be available in around 150 countries, advancing and enhancing Desigual’s digital presence.
