Two new jewellery brands, Rosantica by Michela Panero and COLLEC have launched flagship stores on the online platform.
Both of the two brands will introduce their classic collections to Chinese consumers through their flagship stores; Rosantica will boast a collection of handmade jewellery and bags whilst COLLEC bring their latest COLLEC x LEXIE LIU to JD.com.
Through their partnerships with JD.com, Rosantica and COLLEC will gain access to the company’s technology-based e-commerce solutions, with support in everything from marketing to logistics. The brands will also have access to JD.com’s big data analysis, smart logistics and supply chain management.
Most importantly, Rosantica and COLLEC will be visible to JD.com’s huge consumer network and in turn, JD.com will remain committed to bringing a variety of unique brands to their customers. A spokesperson from JD.com, commented: “The introduction of the two niche brands will bring a variety of jewellery and other products to JD’s consumers and enrich our platform’s product categories.”
