Capgemini, The Drum and SharpEnd have opened ‘CornerShop’, an interactive retail store which will explore the transformation of shopping and customer engagement in the ‘new normal’.
CornerShop has been built to illustrate the store of the future, using the latest technologies to reimagine the shopping experience for food, drink and fashion. Inspired by the traditional British ‘corner shop’, the modern version has been designed to show retailers and brands how new innovations can evolve the customer experience, improve in-store operations, and enable customers to rediscover the joy of in-person retail through new and exciting ways to shop.
Combining real-life products, the latest technologies and personalised experiences, everything on display in the CornerShop has been curated based on insights gathered from real-life store transactions and the challenges retailers and consumers face today.
Inside the store, the CornerSTore mobile app will convert visitors’ smartphones into their guide, leading them through the space and providing insights on the technologies and future concepts on display. These include personalised greetings, a Digi.me virtual try-on, vertical framing, purposeful shelves and social distancing controls. Adding to the retail experience, the store will also house a virtual barista to serve customers a contactless coffee, a self-serve snack bar, and a touchless smart grocery section.
